Preview of 2012 WTTC Global Summit
What you shall remember from key leaders of the tourism industry
The 12th edition of the global summit by World Travel Tourism Council gave us an overview of Japan’s recovery after the tragedy of March 11th 2011. A team from IEMI-CMH covered the event as official media partner through the corporate blog Luxury Must Hospitality.
It is the first time that a delegation from a hospitality school attended such a prestigious event. Leaders of the industry from all over the world shared their views and experiences to improve the guest’s experiences as well as their business development.
Let’s take a look to some key sentences -from our exclusives interviews- that are interesting to keep in mind.
Stay tuned, more is coming up!

Raymond N. Bickson, Managing Director & Chief Executive Officer Taj Hotels & Resorts:
“Travel and tourism is the largest employer in the world. It is a growing industry. It makes up 10 to 12% of global GDP so the options for the youth is just incredible”
“I think Hospitality in Asia and India is embodied in the DNA of the culture. Service is done with the heart. I can train you how to be a waiter, a chef or a concierge but I can not teach you to be NICE”

Kathleen Matthews, Executive Vice President, Global Communications & Public Affairs, Marriott :
“I think that in today’s age and for our hospitality industry, Social media is replacing advertising: it is a way of having intimate conversation with the guest”
“The Travel and Tourism industry is one of the easiest way to create new jobs”

Gerald Lawless, Executive chairman Jumeirah Group:
“The hospitality business is about people. I believe we are a People to People business and we are unique and we will always serve our end customer directly”
“We will always smile and greet the guest before the guest greets us. As a first response to a guest’s request, we will never say no”

Patrick J-M Basset, Vice President Accor, Vietnam The Philippines, South Korea & Japan:
« The travel and tourism industry needs support; we can not deny that it represents nearly 16% of the world’s employment”
« We have to pay attention to what the guest’s wants today, how he behaves and what are his tomorow’s expectations »
« At the end, what remains is the experience the guests lived: today, their expectations have changed. He is looking for simplicity, spirituality, and most of all, to escape from his daily life.”
The Global Summit
After being warmly welcomed in Sendai, the corporate team IEMI-CMH began their days as a reporter for Luxury Must Hospitality, an official partner of the WTTC global summit. This major event of the tourism industry aims to bring together industry leaders, to share experiences and to find solutions to the future challenges.
The topic of the session is the crisis management with the study of the past 11 mars 2011 events in Japan.
In the program:
- Visiting the temples of the Tohuku province
- Visit of one of the Sendai area devastated by the tsunami in May 2011
- Official opening of the Summit at the Westin Sendai
Coming soon : Exclusive interviews on the themes of hospitality and tourism
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Global Lodging Forum
12 and 13 March 2012
Le Bristol Paris Hotel
CMH participated at the Think Thank of the Hotel industry organised by MKG Consulting Group. For over a decade, the Global Lodging Forum is the only international platform organised in France, which allows the meeting between people in the hotel industry development world: operators, banks, real estate developers. More than 500 leaders of the largest hotel groups, financial and public sectors came to present the latest news of the French, European and world hotel chains.
Mr. Hermelin Alain – General Director of CMH – presented at the round table on the theme: "Education and Human Resources: how to ensure the quality and loyalty of employees?"
