Communication manager in hospitality and tourism
STATE-RECOGNISED CERTIFICATION
LEVEL 6 TITLE REGISTERED IN THE RNCP (JOURNAL OFFICIEL OF 08/02/18).
ACQUISITION OF 180 ECTS (EUROPEAN CREDIT TRANSFER SYSTEM)
The Communication Manager is in charge of two separate areas: internal communication and external communication.
In the case of a hotel or tourism company, communication covers all actions aimed at promoting the establishment’s image to its customers, employees, media, shareholders and various partners. The primary aim of this communication is to guarantee the good reputation of the establishment over the long term, and to give credibility to the strategies put in place. Indeed, a good reputation (externally and internally) offers undoubted strategic advantages and is an essential factor in the establishment’s success.
Different job titles may be used according to the size and organisational structure of the entity:
– External Communication Manager,
– Customer Relations Manager,
– Communication Project Manager,
– Events Communication Manager,
– Customer Service Manager,
– Community Manager,
– Marketing Manager,
– Public Relations Manager,
– Online Marketing and Communication Manager
– Digital Marketing Manager
– E-reputation Manager.
Entry requirements
Bac or equivalent level.
Parallel admission in the 2nd or 3rd year after validation of the number of ECTS credits acquired and compulsory 2-week refresher course.
Length: 3 years (1,514 hours)
Validation of competencies for acquisition of ECTS credits each year.
Volumes of hours:
Year 1: 478 h
Year 2: 488 h
Year 3: 548 h
Terms of admission
Admission by competitive exam.
You will receive the results of the competitive exam within 72 hours.
After that, our teams will assist you with the registration procedure.
Once your registration is validated, you will become a CMH student for the academic year 2021-2022.
Academic year start dates
- 1st year (initial pattern): Monday 4 October 2021
- 2nd year (initial pattern): Monday 11 October 2021
- 3rd year (initial and alternating pattern): Monday 25 October 2021
Patterns
Initial: 1st and 2nd year
Initial or alternating pattern: 3rd year
Types of contract available
Professional training contract / Apprenticeship contract / Work-study internship / Part-time fixed-term contract / Part-time permanent contract
Methods employed
- An academic curriculum
Because CMH is above all a management school, the courses are designed to help students acquire fundamental management knowledge. This knowledge base is then applied and adjusted in the hospitality industry, which has its own very specific features.
- Learning soft skills
Soft skills are one of the keys to employability and that is why they are an integral part of our courses. So we make sure our students adopt the attitudes and behaviours required in the workplace from the very beginning of their training.
- Career plan management
We focus on career plan management at our Career Centres, on our Paris and London campuses.
Whether they are hospitality or luxury professionals, all the CMH’s lecturers share the ambition to offer differentiated educational approaches. Because they are experts in their fields and passionate about their work, they are committed to training professionals who are capable of responding to trends and developments in these various sectors.
Objectives:
COMMUNICATION IN HOSPITALITY AND TOURISM
Hospitality communication strategies
Communication and events management
Community management and social media
Public relations and press releases
REVENUE MANAGEMENT
General accounting
Analytical accounting
Fundamentals of Revenue Management
Revenue Management: Concept, Techniques & Strategies
LAW
Law for public access buildings
Organisational behaviour & human resources
SERVICE EXCELLENCE & BUSINESS ETIQUETTE
Soft skills & Grooming
Public speaking
Protocol rules at international receptions
National and international hotel customer typology
HUMAN RESOURCES MANAGEMENT
Management of human resources
OFFICE AUTOMATION
Property Management System, Advanced (Thais-Siteminder-Mews)
Microsoft Excel, Advanced
Microsoft Excel for Revenue Management
HOSPITALITY MANAGEMENT
Management of hospitality organisations
Gastronomy & hospitality
Retail management in hospitality
Communication in hospitality
Innovation in hospitality
Tourism, culture & hospitality
Sales in the hospitality industry
Business Ethics
Hospitality Quality Management
Intercultural management
LUXURY BRAND MANAGEMENT & EXTENSION
Luxury universe
Hospitality, luxury & tourism
Luxury marketing & communication
Luxury brand management
Trends in the Luxury market
The latest news of the luxury world – Business Intelligence
Luxury hospitality & entertainment
LANGUAGES & INTERCULTURALITY
LV1 English
LV2 Russian
LV3 Chinese
LV4 French as a second language (optional)
LV4 Spanish (optional)
LV4 Italian (optional)
Assessment methods
Our students are evaluated throughout the academic season by continuous assessment (homework, case studies, practical workshops, group projects, workplace simulation, role-playing, vivas).
A research dissertation will be written and presented at a viva before a jury at the end of the academic programme.
Accessibility for people with disabilities
Our courses are accessible to most people with visible or invisible, temporary or permanent disabilities. For more information: inclusion@cmh-paris.fr
Post-diploma success and integration*
RNCP Level 6 certification pass rate: 100%
Graduate employment rate: 75% (6 months after graduation)
Continuing study rate: 33%
Mid-course interruption rate: 0%
Work-study contract termination rate: 50% (due to the Covid-19 public health crisis)
*source: graduate employment survey 2019-2020 – updated April 2021
Prices
Please see our page on the European Bachelor in hotel and tourism management for general price information