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MBA International Hospitality [\/vc_column_text][vc_column_text css=”.vc_custom_1762769157104{margin-top: -4% !important;}”]<\/p>\n 2 academic years \u2013 Taught in french<\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column width=”1\/2″][vc_column_text el_class=”golden-dots”]<\/p>\n [\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”17903″ img_size=”full”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1760542717973{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_tta_tour style=”flat” shape=”square” color=”white” spacing=”20″ active_section=”1″][vc_tta_section title=”Diploma and certification” tab_id=”1760534907368-d7da8b35-f5ef” el_class=”accordeon_section”][vc_empty_space height=”15px”][vc_custom_heading text=”Diploma and certification” 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[\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Assessment methods” tab_id=”1760538611524-ea6eae81-1ab9″ el_class=”accordeon_section”][vc_empty_space height=”15px”][vc_custom_heading text=”Assessment methods” font_container=”tag:h4|font_size:22px|text_align:left|color:%233820d3″ google_fonts=”font_family:avenir%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_empty_space height=”15px”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Further studies” tab_id=”1760538820098-86fd9e87-09a9″ el_class=”accordeon_section”][vc_empty_space height=”15px”][vc_custom_heading text=”Further studies” font_container=”tag:h4|font_size:22px|text_align:left|color:%233820d3″ google_fonts=”font_family:avenir%3Aregular|font_style:400%20regular%3A400%3Anormal”][vc_empty_space height=”15px”][vc_column_text]<\/p>\n [\/vc_column_text][\/vc_tta_section][vc_tta_section title=”Job Opportunities” tab_id=”1760546450601-11ef6944-5e7d” 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el_class=”golden-dots”]<\/p>\n [\/vc_column_text][vc_column_text el_class=”golden-dots”]<\/p>\n
\n& Luxury Brand Management<\/strong><\/p>\nThis MBA trains professionals able of lead large-scale projects in luxury hospitality and high-end tourism. The program combines hotel management, brand strategy, communications, financial management, and business development, with an approach focused on innovation and operational excellence.<\/h5>\n
Anchored in the realities of the sector, it allows students to master the entire hospitality & luxury ecosystem, while developing a strategic vision and a leadership posture.<\/h5>\n
Training Objectives:<\/strong><\/h5>\n
\n
Master the strategic management of a hotel luxury establishment<\/h5>\n<\/li>\n
Supervise hotel operations with a focus on excellence<\/h5>\n<\/li>\n
Design and deploy a brand strategy in the luxury world<\/h5>\n<\/li>\n
Manage teams with leadership and kindness<\/h5>\n<\/li>\n
Integrate sustainable development issues into the hospitality strategy<\/h5>\n<\/li>\n
Evolve in a multicultural environment<\/h5>\n<\/li>\n<\/ul>\n
And at the end of the 2nd year of MBA, student should be able to:<\/h5>\n
\n
Diagnose the brand’s positioning and distinctive value proposition<\/h5>\n<\/li>\n
Develop a marketing and communication strategy aligned with the brand’s values \u200b\u200band fostering engagement with its target audience<\/h5>\n<\/li>\n
Manage the deployment of a responsible marketing and communication strategy<\/h5>\n<\/li>\n
Maintain brand awareness through the implementation of an influence and reputation management strategy<\/h5>\n<\/li>\n<\/ul>\n
Diploma:<\/strong><\/h5>\n
\n
Each academic year aims for 60 ECTS credits.<\/h5>\n<\/li>\n
The 2nd year of MBA aims for the CMH establishment diploma “MBA International Hospitality & Luxury Brand Management” (120 ECTS credits, equivalent to 300 ECTS credits after the BAC), issued by ACE EDUCATION<\/h5>\n<\/li>\n<\/ul>\n
Certifications :<\/strong><\/h5>\n
\n
The Master’s program prepares students for the RNCP38504 professional certification “Manager of marketing and communication strategies”, registered with the RNCP at level 7 by decision of the Director General of France Comp\u00e9tence dated 21\/12\/2023, NSF Codes 312,320, jointly awarded by MediaSchool Paris and MediaSchool Group.<\/h5>\n<\/li>\n<\/ul>\n
\n
1st year: hold a BAC+3 or an equivalent level 6 qualification in the field of tourism, hotel and catering or foreign languages.<\/h5>\n<\/li>\n<\/ul>\n
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2nd year: hold a BAC+3 or an equivalent level 6 qualification in the field of tourism, hotel and catering or foreign languages and have validated 60 ECTS credits at the end of a 1st year of master’s\/ MBA in the field of tourism or hotel and catering.<\/h5>\n<\/li>\n<\/ul>\n
Exemption possible upon decision of the admissions jury.<\/h5>\n
For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.<\/h5>\n
International applicants are required to provide an official certificate demonstrating a minimum B2 level in French.<\/h5>\n
Mandatory upgrade for any parallel admission.<\/h5>\n
\n
Initial (stage de 4 mois minimum en 1\u00e8re et 2\u00e8me ann\u00e9e).<\/h5>\n<\/li>\n
Alternance<\/h5>\n<\/li>\n<\/ul>\n
Next intake dates:<\/h5>\n
\n
September 2026<\/h5>\n<\/li>\n
February 2027<\/h5>\n<\/li>\n<\/ul>\n
The programme runs over two academic years at one of our campuses in France.<\/h5>\n
Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, presentations, etc.) and exam sessions.<\/h5>\n
In the third year of the Master\u2019s degree, the institutional diploma is validated by obtaining 120 ECTS credits throughout the course. Obtaining the RNCP level 7 professional certification is conditional upon validation of the skill sets that comprise it (dedicated certification tests).<\/h5>\n
After completing the diploma, the MBA allows immediate entry into professional life.<\/h5>\n
Hotel Director
\nHospitality & Spa Sales Manager
\nMarketing and Communications Manager
\nF&B Manager
\nPrivate Concierge Manager
\nCustomer Service Director
\nPrestigious event manager…<\/h5>\nCMH schools are private higher education institutions that are not part of Parcoursup. It is therefore necessary to apply directly to one of our schools.<\/h5>\n
\n
Paris<\/h5>\n<\/li>\n
Nice<\/h5>\n<\/li>\n
Lyon<\/h5>\n<\/li>\n
Nancy<\/h5>\n<\/li>\n
Toulouse<\/h5>\n<\/li>\n
Lille<\/h5>\n<\/li>\n<\/ul>\n
CMH is committed to a policy of inclusive diversity through the establishment of a network of stakeholders and resource persons to facilitate the integration, educational support and employability of its students. This is why CMH is sensitive to the integration of our students with disabilities.<\/h5>\n
Advisors on each campus are available to provide guidance and support. For more information, see our commitment to disability management<\/a>.<\/u><\/h5>\n
98%<\/strong>
\nSuccess rate of candidates for the “MBA International Hospitality and Luxury Brand Management” university diploma for the class of 2024.<\/h4>\nDownload the brochure<\/h4>\n
Fill in the form to consult the brochure:<\/h5>\n
Training program*<\/h4>\n
Strategic vision for hospitality and tourism<\/h4>\n
\n
Strategic monitoring & diagnosis<\/h5>\n<\/li>\n
Hospitality trends<\/h5>\n<\/li>\n
Luxury in Maghreb & Middle East<\/h5>\n<\/li>\n
Luxury brand management<\/h5>\n<\/li>\n
Branding strategy in hospitality on emerging market<\/h5>\n<\/li>\n
Advanced heritage management & place branding<\/h5>\n<\/li>\n
Tourism and geopolitics<\/h5>\n<\/li>\n
Innovation and positioning strategies in luxury hotels<\/h5>\n<\/li>\n<\/ul>\n
Strategic Marketing in Hospitality<\/h4>\n
\n
Tourism product strategy<\/h5>\n<\/li>\n
Strategic marketing<\/h5>\n<\/li>\n
Negotiations & partnerships<\/h5>\n<\/li>\n
Internationalization strategy for hotel groups<\/h5>\n<\/li>\n
Commercial strategy<\/h5>\n<\/li>\n
Prestige event project<\/h5>\n<\/li>\n
Sourcing & supplier relations<\/h5>\n<\/li>\n<\/ul>\n
Communication & customer experience<\/h4>\n
\n
Excellence service & business etiquette<\/h5>\n<\/li>\n
Codes of elegance<\/h5>\n<\/li>\n
Digital communication<\/h5>\n<\/li>\n
English<\/h5>\n<\/li>\n
LV2 (Chinese, Spanish, Russian)<\/h5>\n<\/li>\n<\/ul>\n
Hospitality & Tourism management<\/h4>\n
\n
Revenue management<\/h5>\n<\/li>\n
Intercultural management in hospitality<\/h5>\n<\/li>\n
HR and organizational management<\/h5>\n<\/li>\n
Accounting and business management<\/h5>\n<\/li>\n
Operational and budgetary management<\/h5>\n<\/li>\n
Leadership<\/h5>\n<\/li>\n
Project management<\/h5>\n<\/li>\n<\/ul>\n
International Mobility<\/h4>\n
\n
Optional international seminars: Marrakesh in the first year and Dubai in the second year.<\/h5>\n<\/li>\n<\/ul>\n
Information meetings<\/h4>\n
Attend our information sessions and talk to our teams to find out more in person.<\/h5>\n
Our information sessions can be held as conferences at our establishment or as online videoconferences.<\/h5>\n