PRO BACHELOR’S

COMMUNICATION IN HOSPITALITY AND TOURISM

FOR MORE THAN 45 YEARS, CMH, THE INTERNATIONAL HOSPITALITY MANAGEMENT SCHOOL’S MISSION HAS BEEN TO TEACH STUDENTS MANAGERIAL AND OPERATIONAL SKILLS IN HOSPITALITY, LUXURY BRANDS, AND TOURISM.

Duration: 3 years

Required level: Bac or equivalent – Bac +1 – Bac +2

Parallel Admissions: Subject to conditions

Certification: RNCP title recognised by the State Level II, Bac +3/+4 “Director of Communication in Hospitality and Tourism”: RNCP title recognised by the State Level II, Bac +3/+4 “Director of Communication in Hospitality and Tourism”

Classes in English: 40 to 60%

Start date: October

The Bachelor’s programme in International Hospitality and Luxury Brand Management has three main features: :

  • Knowledge of the international hospitality sector.
  • The acquisition of the basics of hospitality management, both theoretical and practical.
  • An international immersion, with classes and internships abroad.

YEAR 1

The first year of the Bachelor’s programme in Management of Hospitality and Tourism Communication has three main features which allow you to acquire the necessary basic knowledge for the management of a company and its communication and more particularly of a hotel company.

You will be given the opportunity to participate in an integration week in London to fully join your course.

You will be confronted, perhaps for the first time, with the reality of professional life through completing an internship.

Examples of the subjects taught:

  • Introduction to the hospitality industry
  • Company law and employment law
  • Financial Accounting
  • The high stakes of the international hospitality sector
  • Marketing : analyse et compréhension des marchés de l’hôtellerie
  • English for hospitality
  • Restaurant operations & management
  • Bar & beverages principles
  • Table service

The entire CMH teaching team supports and guides you in your career and develops a personalised professionalisation plan with you throughout the course.

KEY INFORMATION

Integration Week in London: September

Administrative and academic start date: September

Rhythm of classes: 4 days a week

Workshops

Integrated Language School

Team-Building and Grooming Methodology

Professional workshops

Coaching

Search for internships and jobs

Integration internship

4 months minimum in a company

YEAR 2

During the second year of the Pro Bachelor’s programme in Management of Hospitality and Tourism Communication, you will delve deeper into the concepts studied the previous year.

You will experience the international dimension of the sector, through a semester organised at our London campus and an internship in the communication department of a company.

Examples of subjects taught:

  • Transformations in the hospitality industry
  • Megatrends: implications for the hospitality and tourism market
  • Management & leadership
  • Front office and housekeeping management
  • The basics of revenue management
  • Human resources and organisational behaviour
  • English for hospitality l hospitality and luxury workshop: floral arrangement

KEY INFORMATION

Start date September: start of classes in Paris or London

Rhythm of classes: 4 days a week

Workshops

A career centre in Paris and London

Professional workshops: CV, video, presentation training

Coaching

In the search for internships and jobs

The internship

4 months minimum in a company

YEAR 3

The third year of the Bachelor’s Pro programme in the Management of Hospitality and Tourism Communication is essential because it is the year of your specialisation.

You will be taught six specialisations in Hospitality and Tourism Communication to enable you to perfect your professional project. You will choose 2 or 6 specific classes.

  • Human Resources & Employer Brand (Recruitment Marketing/ attract, retain and win the loyalty of Human Resources in Hospitality and Tourism / Develop and launch its Employer Brand)
  • Global & Events Communication (Event Marketing and Communication Strategy/Event Planning: Legal and Political Aspects/Community Management & Social Media)
  • Communication and Crisis Management (International Risk-Factor Management/HR Crisis Communication Management)
  • Global Tourism Management & Branding (Strategic Marketing and Tourism/Sustainable Tourism and Innovation)
  • Social Media, Influence & E-Reputation (E-Communication Strategy/Communication of Influence/Public & Press Relations)
  • 360° Communication (Communication & working across different sectors / From Journalist to Communicator/ Service vs Hospitality)

The entire CMH teaching team supports and guides you in your career and develops a personalised professionalisation plan with you throughout the course.

KEY INFORMATION

Start date October: start of classes in Paris

Possible rhythm of classes: 5 months of classes / 5 months in a company

Possible rhythm of classes:  4 days a week

Possible rhythm of classes: 2 days of classes / 3 days in a company

Workshops

This third year consists of numerous professional workshops. They are meant to prepare you for employment.

The specialisation internship

4 to 6 months minimum in a company abroad.
The purposes of this may vary, but the internship must be concrete and require you to put the knowledge and skills acquired during your course into practice.

Professional dissertation

The professional end-of-studies dissertation certifies your level of expertise and leads you towards employability, both in France and abroad.

GET IN TOUCH

TUITION FEES
2018-19

YEAR 1 / 2 / 3: €8,500
YEAR 4 / 5: €9,000

Financial assistance and part-time work. CMH’s aim is to make admission possible to all students either through the block-release training system linked to a company or through study missions in agreement with the host company.
The tuition fees can be fully financed by student bank loans.
This schedule allows you to gain professional experience at the same time as your studies.

INFORMATION
MEETINGS

Come to our information meetings and interact with our teams

ADMISSION
CONDITIONS

1. Create an account
Go to your account where you will find an application form.

2. Complete your application form
Register for the entrance examination paper and complete your form.

3. Sit the national entry examination
Our courses are available subject to passing an entrance examination which consists of a general knowledge test, a writing test, and English test and supporting your application before an examination board.