European Bachelor in Hotel & Tourism Management
3 academic years – Taught in french
The European Bachelor in Hotel & Tourism Management program offers a complete immersion into the demanding and refined world of international hospitality and high-end tourism.
Through instruction provided by professionals with expertise in luxury hospitality and exceptional tourism, students acquire a thorough understanding of the hospitality ecosystem while mastering its codes, requirements, and specificities.
Training Objectives:
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Understand the dynamics and changes in the luxury hotel sector
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Learn about the key functions of hotel management and understand the cross-functional functioning of hotel establishments and groups
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Deploy marketing and sales actions
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Master all the levers of customer experience in luxury hotels
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Master the codes of luxury, service and relational excellence
And at the end of the 3rd year, students be able to:
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Design tourism and travel products aligned with market expectations
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Produce tourism and travel products by purchasing and assembling the different components of the offer
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Optimize the marketing of tourism and travel products journey
Diploma and certification
Diplôme :
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Each academic year aims for 60 ECTS credits.
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The 3rd year of the Bachelor aims for CMH establishment diploma “European Bachelor in Hotel & Tourism Management” (180 ECTS credits), awarded by ACE EDUCATION.
Certification :
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The Bachelor’s degree allows you to prepare for a level 6 professional certification registered with the RNCP.
Prerequisites
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1st year: hold a French Baccalaureate or a level 4 qualification equivalent
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2nd year: hold a French Baccalaureate or a level 4 qualification equivalent and have validated 60 ECTS credits at the end of a 1st year of higher education in the field of tourism, hotel and catering or foreign languages
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3rd year: hold a French Baccalaureate +2 diploma or a title of equivalent level 5 in the field of tourism, hotel and catering or foreign languages or have validated 120 ECTS credits at the end of 2 years of higher education in the field of tourism, hotel and catering or foreign languages.
Exemption possible upon decision of the admissions jury.
For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.
Mandatory upgrade for any parallel admission.
Training methods
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Initial with a professionalization period each year. Work-study possible in the 3rd year
Start dates
Next intake dates:
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September 2026
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February 2027
Duration
The programme runs over three academic years at one of our campuses in France
Assessment methods
Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, presentations, etc.) and exam sessions.
In the third year of the Bachelor’s degree, the institutional diploma is validated by obtaining 180 ECTS credits throughout the course. Obtaining the RNCP level 6 professional certification is conditional upon validation of the skill sets that comprise it (dedicated certification tests).
Further studies
Upon completion of the diploma, the Bachelor’s degree allows immediate entry into professional life or the opportunity to continue on to a higher CMH cycle: MBA International Hospitality and Luxury Brand Management ou MBA International Hospitality and Luxury Event Management.
Where can I take this training course?
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Paris
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Nice
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Lyon
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Nancy
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Toulouse
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Lille
Accessibility
CMH is committed to a policy of inclusive diversity through the establishment of a network of stakeholders and resource persons to facilitate the integration, educational support and employability of its students. This is why CMH is sensitive to the integration of our students with disabilities.
Advisors on each campus are available to provide guidance and support. For more information, see our commitment to disability management.
Download the brochure
Fill in the form to consult the brochure:
Training program*
Hospitality & tourism market trends
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Tourism, culture and hospitality
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History of French gastronomy
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The arts of the tableware
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Wines and vineyards of France: from the vineyard to the table
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Luxury Hospitality Industry
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Hospitality mutations & trends worldwide
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Travel industry
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Luxury culture
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Design of tourism products
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Management of tourism & travel products
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Tourism & CSR
Hospitality Marketing & Sales
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Hospitality Marketing
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Digital marketing
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Hospitality Sales Techniques
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E-tourisme
Communication & Customer experience
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Excellence service & business etiquette: interpersonal skills & grooming
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Interpersonal skills, service attitude and etiquette
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Discovery of the customer experience
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Luxury Digital Communication
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Typology of national and international hotel customers
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Customer loyalty & CRM
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LV2 (Chinese/Russian/Spanish)
Hospitality & Tourism Management
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The codes of elegance
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Front Office and Housekeeping Management
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Public speaking
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Management of hotel organizations
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Excel & Hospitality Softwares
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Quality Management
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Revenue management
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Team management
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AI & Hospitality
Languages
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The programme is taught mainly in French in the first and second years.
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In the third year, the focus is on professional English, with several courses taught in English.
International Mobility
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Optional international seminars in London in the first year and in Milan in the third year
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Mandatory mobility semester in the second year in London or Madrid
*The program is not exhaustive; course modifications or changes in terminology may occur from one year to the next.
