MBA International Hospitality
& Luxury Brand Management
2 academic years – Taught in french
This MBA trains professionals able of lead large-scale projects in luxury hospitality and high-end tourism. The program combines hotel management, brand strategy, communications, financial management, and business development, with an approach focused on innovation and operational excellence.
Anchored in the realities of the sector, it allows students to master the entire hospitality & luxury ecosystem, while developing a strategic vision and a leadership posture.
Training Objectives:
-
Master the strategic management of a hotel luxury establishment
-
Supervise hotel operations with a focus on excellence
-
Design and deploy a brand strategy in the luxury world
-
Manage teams with leadership and kindness
-
Integrate sustainable development issues into the hospitality strategy
-
Evolve in a multicultural environment
And at the end of the 2nd year of MBA, student should be able to:
-
Define the positioning of a tourism product offering and travel aligned with market developments
-
Design a tailor-made responsible and hybrid event
-
Manage the purchasing strategy for event, tourism and travel product components
-
Manage the implementation of an event, tourism and travel product offering in project mode
-
Manage the business development strategy for an event, tourism and travel product offer
Diploma and certification
Diploma:
-
Each academic year aims for 60 ECTS credits.
-
The 2nd year of MBA aims for the CMH establishment diploma “MBA International Hospitality & Luxury Brand Management” (120 ECTS credits, equivalent to 300 ECTS credits after the BAC), issued by ACE EDUCATION
Certifications :
-
The MBA allows you to prepare for a level 7 professional certification registered with the RNCP.
Prerequisites
-
1st year: hold a BAC+3 or an equivalent level 6 qualification in the field of tourism, hotel and catering or foreign languages.
-
2nd year: hold a BAC+3 or an equivalent level 6 qualification in the field of tourism, hotel and catering or foreign languages and have validated 60 ECTS credits at the end of a 1st year of master’s/ MBA in the field of tourism or hotel and catering.
Exemption possible upon decision of the admissions jury.
For holders of a foreign diploma, official ENIC-NARIC recognition of equivalence will be required.
Mandatory upgrade for any parallel admission.
Training methods
-
Initial (stage de 4 mois minimum en 1ère et 2ème année).
-
Alternance
Start dates
Next intake dates:
-
September 2026
-
February 2027
Duration
The programme runs over two academic years at one of our campuses in France.
Assessment methods
Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, presentations, etc.) and exam sessions.
In the third year of the Master’s degree, the institutional diploma is validated by obtaining 120 ECTS credits throughout the course. Obtaining the RNCP level 7 professional certification is conditional upon validation of the skill sets that comprise it (dedicated certification tests).
Further studies
After completing the diploma, the MBA allows immediate entry into professional life.
Where can I take this training course?
-
Paris
-
Nice
-
Lyon
-
Nancy
-
Toulouse
-
Lille
Accessibility
CMH is committed to a policy of inclusive diversity through the establishment of a network of stakeholders and resource persons to facilitate the integration, educational support and employability of its students. This is why CMH is sensitive to the integration of our students with disabilities.
Advisors on each campus are available to provide guidance and support. For more information, see our commitment to disability management.
Download the brochure
Fill in the form to consult the brochure:
Training program*
Strategic vision for hospitality and tourism
-
Strategic monitoring & diagnosis
-
Hospitality trends
-
Luxury in Maghreb & Middle East
-
Luxury brand management
-
Branding strategy in hospitality on emerging market
-
Advanced heritage management & place branding
-
Tourism and geopolitics
-
Innovation and positioning strategies in luxury hotels
Strategic Marketing in Hospitality
-
Tourism product strategy
-
Strategic marketing
-
Negotiations & partnerships
-
Internationalization strategy for hotel groups
-
Commercial strategy
-
Prestige event project
-
Sourcing & supplier relations
Communication & customer experience
-
Excellence service & business etiquette
-
Codes of elegance
-
Digital communication
-
English
-
LV2 (Chinese, Spanish, Russian)
Hospitality & Tourism management
-
Revenue management
-
Intercultural management in hospitality
-
HR and organizational management
-
Accounting and business management
-
Operational and budgetary management
-
Leadership
-
Project management
International Mobility
-
Optional international seminars: Marrakesh in the first year and Dubai in the second year.
*The program is not exhaustive; course modifications or changes in terminology may occur from one year to the next.