E-COMMERCE MANAGER

General presentation of the profession

The vision is purely ROIste (someone who favours a return of investment from the most straightforward campaigns possible). The E-commerce Manager develops the strategy of e-commerce sites, taking into account other sales channels (especially retail).
In charge of the web budget, they decide the different web-marketing levers to activate: natural and paid SEO, emailing, affiliation, display, setting up partnerships, social networks etc., to increase traffic, improve the company reputation and retain Internet users.
They must always develop the technology of their e-commerce site, for example by improving the features.

The keys to success at this job

The E-commerce Manager also works at the interface between the different departments (logistics, commercial, etc.) and must ensure the smooth running of online sales, depending on the availability of stock, online payment security and after-sales service. They have reputed managerial skills, know how to encourage their teams, recruit and bring together the technical expertise around them.
Always on standby, they are very familiar with the e-commerce sector, always keeping an eye on the main competitors and new market opportunities (in France and internationally).
Knowing how to work with the figures, the E-commerce Manager analyses financial dashboards and provides reports to their superiors.

Required skills

Methodical, rigorous and creative! The E-commerce Manager knows how to make decisions, has good summarising ability and is flexible. They must, of course, have a feel for sales, good technical skills and excellent interpersonal skills.

Prospects

Where do I go after a career as E-commerce Manager? What do I do after being E-commerce Manager?
After a few years of experience, an E-commerce Manager could work towards a position of Commercial Director, Marketing Director or E-business Consultant.

Salary range

According to INSEE, the average salary of an E-commerce Manager is a gross annual amount of 48,000 euros. This figure varies according to their experience and the type of organisation they work for.

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