MBA International Hospitality and Luxury Brand Management

Objectives and skills :

• Develop a tailored strategy

• Lead change

• Develop collaborative management

• Adapt to the generational and intercultural context

• Develop and disseminate an organization’s overall strategy

• Lead the implementation of an organization’s overall strategy

• Manage teams

• Lead the marketing and sales development strategy

• Analyze the market and the competition

• Design a quality environment and ensure customer satisfaction

• Consider individual aspirations

Prerequisites and parallel admissions

Level 6 qualification or equivalent in the field of management.

Entry into the fifth year is subject to acceptance of the application by the FEDE. As an exception, access to the program may be open to holders of a Level 5 diploma in management, economics, or law, and attesting to continuous or discontinuous professional experience in business or service management.

Candidates must also have validated the level of English corresponding to level B1.

Terms and conditions of access

Admission by competitive examination and admission interview

You will receive the results of the competitive examination within 72 hours.

Our teams will then assist you with the registration process.

Once your registration is approved, you will become a CMH student for the current academic year.

Rythm of training

Initially, the program offers alternating schedules and work-study programs (apprenticeship contracts and professionalization contracts).

The work-study program consists of two days of school and three days of work-based study.

The training is conducted in-person.

Methods used

• The Centre de Management Hôtelier (CMH) uses a variety of teaching methods to prepare future professionals in the luxury hotel industry. Here is a detailed overview of the main teaching approaches implemented:

  1. Theoretical and practical approach: The CMH integrates theoretical courses with practical workshops. This combination allows students to acquire solid academic knowledge while developing practical skills directly applicable to their future professional careers.

   

  2. Personalized coaching: Each student receives personalized coaching throughout their program. This individualized support includes advice for personal and professional development, as well as ongoing support to help students achieve their academic and career goals.

   

  3. Internships and work-study programs: CMH programs integrate regular internships and work-study periods in companies. This approach allows students to apply their learning in real-life professional settings, gain practical experience, and familiarize themselves with the workings of the hospitality industry.

   

  4. Expert Lectures: CMH regularly invites professionals and experts from the hospitality and luxury brand sectors to lecture in its courses. These lectures enrich the academic program and allow students to benefit from direct learning from industry leaders.

   

  5. Professional Projects: CMH students are continually involved in professional projects. These projects help them develop specific skills and allow students to encounter situations similar to those they will encounter in their professional lives.

   

  6. Industry Partnerships: CMH maintains partnerships with key players in the hospitality industry. These collaborations facilitate internship, work-study, and employment opportunities for students, creating bridges between the school and the professional world. Industry partnerships also ensure that program content remains relevant and aligned with market needs.

   

  7. International Experience: Students have the opportunity to spend a semester at one of CMH’s international campuses, such as those in London or Madrid. This international immersion aims to broaden their perspectives and strengthen their understanding of global practices in luxury hospitality. Living and studying in an international environment allows students to develop a global perspective on the industry and acquire essential intercultural skills.

Program / teaching units

940 hours/year in 2024/2025.

CULTURE & HOSPITALITY MANAGEMENT

• Intercultural management in hospitality
• Accounting & finance
• Business & commercial communication
• Entrepreneurship

• Corporate tax law

• Digital communication & E-management

LUXURY HOSPITALITY EXPERTISE

• Hospitality sales et marketing
• Luxury in Magreb
• Luxury Brand Management & extension
• Revenue management
• Advanced Heritage Management & place Branding

HUMAN RESSOURCES IN HOSPITALITY ORGANISATIONS

• Personnel development & self-knowledge
• Service excellence & business etiquette

• Human Resources and Organizational Management

• The Codes of Elegance

• Leadership management

LANGUAGES

• English
• Chineese
• Russian

PROFESSIONALIZATION

• Professionalization project

• Professional mission report methodology

• In-company period

Assessment methods

Our students are assessed throughout the academic year through continuous assessment (written assignments, case studies, practical workshops, group projects, professional scenarios, role plays, and oral presentations).

Skills are developed through the following methods:

• Preparation and presentation of an activity report, professional dissertation
• Preparation and presentation of a business plan
• Company case study

These assessments are conducted in the form of individual or group work, written presentations, or oral presentations. Certification is conditional upon successful completion of the four competency blocks. The two years are valid for 120 ECTS credits..

Equivalences 

No equivalence is planned for this professional certification..

Continuing studies

Obtaining professional certification aims exclusively at enabling our students to quickly find positions of high responsibility in the luxury hotel industry in France and internationally.

Accessibility for people with disabilities

Our courses are accessible to most people with a visible or non-visible disability, temporary or permanent. For more information: find our engagement sur la gestion du handicap

Success and post-graduation integration*

RNCP 35280 Level 7 certification achievement rate: not applicable. Updated in 2025 for the 2023/2024 cohort.

Professional integration rate: not applicable at this time.

Interruption rate during training: not applicable. Updated in 2025 for the 2023/2024 cohort.

Apprenticeship contract termination rate: not applicable. Updated in 2025 for the 2023/2024 cohort.

Value-added rate: not applicable at this time.

The expected employment rate is the average employment rate of learners enrolled in comparable institutions in terms of learner profile, training provided, and the local labor market. If the observed employment rate* is higher than the expected employment rate*, then the institution’s own contribution to the professional integration of its learners is positive.

Broadcast site

: https://www.inserjeunes.education.gouv.fr/diffusion/accueil

Career Opportunities – Organization Manager

• Business owner, founder, or business owner

• General Manager of a subsidiary

• Director and member of the management committee

• Functional Director (sales, marketing, legal, finance, human resources, supply chain, logistics, export)

• Director of operational units at the unit, regional, national, or global level

• Director / Manager of an area, subsidiary, unit, or service

• Deputy General Manager / Deputy Director

• Manager

• Director of a service, department, unit, or agency

• Project Director / Project Manager

• Development Director Sales Director

• Consultant in consulting firms focused on strategic and operational management, human resources, purchasing, and accounting

• Organization Manager, International Manager